CATEGORY:
RESTAURANT,
FAST FOOD
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THE RESTAURANT BRAND RECIPE_
We were approached to create a brand identity for a first of its kind restaurant. The core offering of the restaurant - Dishes cooked in only 2 ways: Flame Grilled and Baked. The challenge was to use the first initials of 3 names, FNB, which held emotional significance for the client and incorporate them in the restaurant branding.
Based on the client's vision to create a dine-in restaurant with a touch of class, we developed a Brand Mark (logo) with a signature flame icon set on a contemporary typeface (font) to strengthen the core vision. We developed the tagline 'Flame & Bake', which wonderfully positioned the restaurant and gave further meaning and a better connection (for the consumer) to the initials FNB.
We further developed and supported the branding with signage, menus, carry-bags, boxes, web design, etc.
