CATEGORY:
JEWELRY,
RETAIL &
MFTG.
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DISCOVER YOUR BRAND_
Discover Couture is a collective of artists & artisans well versed in the cultures of the world. They understand that, for centuries, female adornment has been an important part of every culture and even more so at this present age.
The jewelry brand is aimed at a predominantly female target audience. Their philosophy - "Encouraging a discovery of self through artistic expression". As such, they offer a complete spectrum of design and artistic elements, be it precious or semi precious stones or any medium like metal, wood or fabric. Clients are invited to express their individuality or consult any of the artists and artisans on board to design jewelry and/or boxes as they desire. Clients can also purchase pre - designed selections of jewelry and box sets from the catalog.
After laying out the brand strategy, we positioned this jewelry brand on the platform "Discover You". We developed a logo that captures the essence of an exciting jewelry brand philosophy and this is demonstrated through use of typography & graphic shapes to depict a jewel box with a partially open 'lid', that represents undying curiosity, which ultimately leads to discovery.
The style of iconography and typeface were selected to highlight the fashion aspect of this versatile jewelry brand that appeals to audiences from around the globe, be it New York or Dubai.
