CATEGORY:

MEDICAL,

HEALTH SERVICES

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EYE OPENER_

KERATOCONUS is a disease that can be easily missed in the early stages. The brief from our client was to communicate, through the print media, the immediacy to initiate contact for a consultation at the slightest suspicion and to offer as much information as possible without causing alarm.

Our solution was to show an actual outcome of the disease if not diagnosed in time with a visual that is attention grabbing and illustrative. The words were crafted to create an interest to read further with a witty headline and supported with informative body copy and a strong call to action.

THE MEDIA:

We recommended high readership English Magazines and Newspapers most suited to the target audience.