CATEGORY:
TRADING,
DISTRIBUTION,
FOOD, RETAIL
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TRADING, ORGANICALLY_
Food fairs & trade events are an integral part of promoting and marketing brands for trading companies and distribution enterprises in Dubai. Gulfood is the leading, professionally managed annual trade event in Dubai for the food, beverage & hospitality industry and a hub for more than 90,000 business professionals globally. Naturally, it was the ideal choice for our Dubai based clients, The Goods Collective & Co. a trading company and online retail brand.
The exhibition design brief was to communicate the parent company as a sole distributor for their best selling brands of healthy snacks, Planet Organic and SAF Foods, in the Middle East & United Kingdom.
Based on the brand guidelines and design strategy previously developed by our team, a concept was created around 'organic', 'healthy' and 'natural' keeping the core business of a trading company with retail interests in mind. The entire look and feel of the exhibition stand design was inspired by pallet boxes that are typically used by trading companies for transporting and distributing products around the world, along with a modern contemporary look to complement the brand identity.
The walls were custom designed to display the best selling products as per category, enhanced with concealed spotlights making the stand design standout at the exhibition.
We designed a heat branded trolley that operated as a display for products, a product sampling table and also to dispense the company profile and product catalogs.
Custom designed pallet boxes were stacked in different formations to display more products, for optimum utilisation of available space in a 3M X 4M exhibition stand area.
CATEGORY WINNER
The exhibition stand design was so successful for our client that they were nominated and even won 1st place in the 'Best Functional Product' category at the post event ceremony!
WEBSITE
In parallel, we designed a dynamic E-commerce/corporate website for TGC&Co which includes a blog area and Facebook integration.
IN-EXHIBITION DESIGN & MATERIALS_
Individual Sampling Trays - Shopping Bags - Giveaway Pouches - Company Profile + Catalogs for each brand, etc.
