CATEGORY:
BEVERAGES,
RETAIL
_
QUENCH, NATURALLY_
QUENCH is an all natural, no additives orange juice. The brief was to name, create & launch a brand with a youthful identity, aimed at a teenage & young adult target audience, primarily those who have an active lifestyle, love of sport and the outdoors.
We named the brand 'QUENCH' to elicit a feeling of well being and freshness, further enhanced in the Brand Mark (logo) with the alphabets 'Q' & 'U'.
The packaging was developed for 2 retail sizes, 1 ltr. sharing pack and 250 ml individual portion.
THE COMMUNICATION _
Print - Outdoor - Vehicle Graphics.
